The Cape Grim Beef Story

Cape Grim, Tasmania

Cape Grim is on the north-western most tip of the Tasmanian mainland and hosts the world's most pure air.

Tasmania is renowned for its pristine wilderness but you might not know it’s home to the purest air on earth.

In the North-Western corner of Tasmania 40° 41' South, those world-famous Roaring Forties whip away any trace of pollution as they blow across the Southern Ocean. Combined with low levels of development and its sheer distance from other land landmasses, Cape Grim’s air quality is pretty unique – and the local baseline air pollution station readings prove it.

As the Bureau of Meteorology and CSIRO staff whom monitor the station can tell you, air quality comes down to carbon particles and the particle count at Cape Grim is unbelievably low. While the average cubic centimetre of air contains 5000 to 500,000 particles, Cape Grim boasts a meagre 10 to 600.

The station is one of 25 in the world and the only one in Australia. Samples of the atmosphere from Cape Grim were first taken over 20 years ago and are sent all over the globe for scientific use as THE benchmark for air quality.

More information about the Cape Grim Baseline Air Pollution Station can be found at the following websites for the CSIRO and the Bureau of Meteorology.

Peter Greenham Jnr

 

Pure Beef - The Way Nature Intended We hope you enjoy making and eating - this Cape Grim Beef dish. The array of recipes are updated continuously so please check the website for new additions.

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Customers come back to the shop asking for it. I’m proud to be able to sell it.
Jamie Wright, Butcher on Bundook

Restaurants & Retailers

Paringa Estate Mornington Peninsula

Paringa Estate
Mornington Peninsula

Berardos Bistro on the Beach, Noosa

Berardos Bistro on the Beach, Noosa

True South Black Rock, VIC

True South
Black Rock, VIC

Burger Project, World Square 644 George St, Sydney

Burger Project, World Square
644 George St, Sydney

Black Cow Bistro, 70 George St, Launceston TAS

Black Cow Bistro, 70 George St, Launceston TAS

Our Farmers

Paul Saward

Paul Saward

Jamie Oliver

Jamie Oliver

Richard Nicholls

Richard Nicholls

Andrew Kay

Andrew Kay

Jackie Marshall

Jackie Marshall
From the lush pastures of tasmania comes the finest quality hand-selected beef. Wholesome grass-fed beef, tender and rich in flavour