Why is Cape Grim Beef so Different?

The purest air in the world.

Crystal clear air isn’t the only thing Cape Grim has going for it, though: rain quality hangs on air quality, so the rain is the world’s purest too.

Eye Fillet by Cape Grim Beef

Given that it rains in Cape Grim for 187 days a year on average, the pasture there makes for perfect grazing land.

So it’s hardly surprising that the British breeds of Cape Grim Beef, lungs full of clean air and bellies busy digesting the superior pastures on offer, have earned themselves a reputation for providing premium-grade beef, sought after by butchers and chefs who have built their careers on choosing the best produce and letting it speak for itself.

Cape Grim Beef is guaranteed to be tender, juicy and of the highest eating quality.

Compared to other beef products, you should find it to have a rich and full flavour – reflecting the grass-only diet of the cattle. And as required by Tasmanian law, it is completely free of hormone growth promotants (HGPs).

  • 100% Grass fed and finished
  • No added hormones
  • Antibiotic free
  • GMO free
  • British breed beef only
  • Graded to four & five star MSA tenderness grades
  • Naturally marbled for maximum juiciness and flavour
  • Certified Humane

Cape Grim, NW Tasmania

Pure Beef - The Way Nature Intended We hope you enjoy making and eating - this Cape Grim Beef dish. The array of recipes are updated continuously so please check the website for new additions.

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The quality and ‘value’ of meat should not be measured by how heavy a feedlot can grow their beef. Rather, we look after our animals from when they are born to when they are sent to Greenham – we try to give them a quality of life all the way through – and that’s why we end up with a really good product.

John Bruce - Cape Grim Beef Farmer, Stanley, TAS

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Restaurants & Retailers

The Botanical, 169 Domain Rd South Yarra VIC

The Botanical, 169 Domain Rd  South Yarra VIC

Prince Alfred - 355 Bay St, Port Melbourne VIC

Prince Alfred - 355 Bay St, Port Melbourne VIC

Garagistes, 103 Murray Street, Hobart TAS

Garagistes, 103 Murray Street, Hobart TAS

Terminus Hotel, Fitzroy VIC

Terminus Hotel, Fitzroy VIC

Lakehouse Daylesford

Lakehouse Daylesford

Our Farmers

Jamie Oliver

Jamie Oliver

Alison Napier & Son

Allison Napier

Michael Kay

Michael Kay

Stephen Pilkington

Stephen Pilkington

Richard Nicholls

Richard Nicholls
From the lush pastures of tasmania comes the finest quality hand-selected beef. Wholesome grass-fed beef, tender and rich in flavour