Six Generation Family Business

The Greenham family took over the Smithton abattoir in 2001.

They soon realized the quality of beef in Tasmania, particularly the North-West, was outstanding.

Whilst the locals had known for decades that their grass-fed beef was special, it was the combination of a forward thinking processor, great cattle farmers, an ideal climate, knowledge and desire to create a great product that culminated in the launch of Cape Grim Beef in 2007.

From humble beginnings, the brand has grown to include established loyal customers throughout Australia and internationally in Japan, Korea, Thailand, China, Singapore, Hong Kong, Russia, Nepal, South Africa, Seychelles, USA and the Maldives.

Peter Greenham Snr (middle) and Peter Greenham Jnr (right)

Greenham Tasmania is part of a sixth-generation meat processing business that began life in the 1860s as HW Greenham & Sons.

Greenham Family
Boning Room
 

For a time Greenham operated the Melbourne City Abattoirs; these days they pride themselves on over the hooks trading with local growers, where cattle are sold directly to the processor and feedback on carcass grading is used continually improve beef cattle production.

Greenham’s work with the Cape Grim Beef brand is credited with reviving cattle farming in the Tasmanian North-West through their Smithton plant and they also work with the Robbins Island Wagyu brand in association with the Hammond Family.

Peter Greenham Jnr

Pure Beef - The Way Nature Intended We hope you enjoy making and eating - this Cape Grim Beef dish. The array of recipes are updated continuously so please check the website for new additions.

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The quality and ‘value’ of meat should not be measured by how heavy a feedlot can grow their beef. Rather, we look after our animals from when they are born to when they are sent to Greenham – we try to give them a quality of life all the way through – and that’s why we end up with a really good product.

John Bruce - Cape Grim Beef Farmer, Stanley, TAS

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Restaurants & Retailers

The Aproneers - 145 East Derwent Hwy Lindisfarne

The Aproneers - 145 East Derwent Hwy Lindisfarne

Beef Australia 2018

Beef Australia 2018

Berardos Bistro on the Beach, Noosa

Berardos Bistro on the Beach, Noosa

Middle Park Hotel, 102 Canterbury Road, Middle Park VIC

Middle Park Hotel, 102 Canterbury Road, Middle Park VIC

San Telmo - Argentinian Bar & Grill

San Telmo -  Argentinian Bar & Grill

Our Farmers

John D Bruce

John Bruce 2546

Stephen Pilkington

Stephen Pilkington

Andrew Kay

Andrew Kay

Charles Henry Rothwell

G231

Dallas & Jenny

DJ & JJ House
From the lush pastures of tasmania comes the finest quality hand-selected beef. Wholesome grass-fed beef, tender and rich in flavour