Six Generation Family Business

The Greenham family took over the Smithton abattoir in 2001.

They soon realized the quality of beef in Tasmania, particularly the North-West, was outstanding.

Whilst the locals had known for decades that their grass-fed beef was special, it was the combination of a forward thinking processor, great cattle farmers, an ideal climate, knowledge and desire to create a great product that culminated in the launch of Cape Grim Beef in 2007.

From humble beginnings, the brand has grown to include established loyal customers throughout Australia and internationally in Japan, Korea, Thailand, China, Singapore, Hong Kong, Russia, Nepal, South Africa, Seychelles, USA and the Maldives.

Peter Greenham Snr (middle) and Peter Greenham Jnr (right)

Greenham Tasmania is part of a sixth-generation meat processing business that began life in the 1860s as HW Greenham & Sons.

Greenham Family
Boning Room
 

For a time Greenham operated the Melbourne City Abattoirs; these days they pride themselves on over the hooks trading with local growers, where cattle are sold directly to the processor and feedback on carcass grading is used continually improve beef cattle production.

Greenham’s work with the Cape Grim Beef brand is credited with reviving cattle farming in the Tasmanian North-West through their Smithton plant and they also work with the Robbins Island Wagyu brand in association with the Hammond Family.

Peter Greenham Jnr

Pure Beef - The Way Nature Intended We hope you enjoy making and eating - this Cape Grim Beef dish. The array of recipes are updated continuously so please check the website for new additions.

Don't forget to sign up to the mailing list for our newsletter featuring farmer profiles, exclusive recipes, new products and retail and restaurant options for enjoying Cape Grim Beef.

We use Cape Grim beef across multiple premium venues at Melbourne Racing Club and we can rely on it for quality, consistency and flavour for our discerning customers

Julian Robertshaw, Executive Chef - Melbourne Racing Club
Melbourne Racing Club

Instagram Feed

Restaurants & Retailers

The Botanical, 169 Domain Rd South Yarra VIC

The Botanical, 169 Domain Rd  South Yarra VIC

Noosa Food & Wine Festival

Noosa Food & Wine Festival

Black Cow Bistro, 70 George St, Launceston TAS

Black Cow Bistro, 70 George St, Launceston TAS

Jing An Shangri La, Shanghai China

Jing An Shangri La, Shanghai China

The Independent Gembrook, VIC

The Independent
Gembrook, VIC

Our Farmers

Dallas & Jenny

DJ & JJ House

Stephen Pilkington

Stephen Pilkington

Jamie Oliver

Jamie Oliver

John D Bruce

John Bruce 2546

Michael Kay

Michael Kay
From the lush pastures of tasmania comes the finest quality hand-selected beef. Wholesome grass-fed beef, tender and rich in flavour