Six Generation Family Business

The Greenham family took over the Smithton abattoir in 2001.

They soon realized the quality of beef in Tasmania, particularly the North-West, was outstanding.

Whilst the locals had known for decades that their grass-fed beef was special, it was the combination of a forward thinking processor, great cattle farmers, an ideal climate, knowledge and desire to create a great product that culminated in the launch of Cape Grim Beef in 2007.

From humble beginnings, the brand has grown to include established loyal customers throughout Australia and internationally in Japan, Korea, Thailand, China, Singapore, Hong Kong, Russia, Nepal, South Africa, Seychelles, USA and the Maldives.

Peter Greenham Snr (middle) and Peter Greenham Jnr (right)

Greenham Tasmania is part of a sixth-generation meat processing business that began life in the 1860s as HW Greenham & Sons.

Greenham Family
Boning Room
 

For a time Greenham operated the Melbourne City Abattoirs; these days they pride themselves on over the hooks trading with local growers, where cattle are sold directly to the processor and feedback on carcass grading is used continually improve beef cattle production.

Greenham’s work with the Cape Grim Beef brand is credited with reviving cattle farming in the Tasmanian North-West through their Smithton plant and they also work with the Robbins Island Wagyu brand in association with the Hammond Family.

Peter Greenham Jnr

Pure Beef - The Way Nature Intended We hope you enjoy making and eating - this Cape Grim Beef dish. The array of recipes are updated continuously so please check the website for new additions.

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Since we started using and advertising the Cape Grim brand in all our restaurants, we have increased our sales by 50%.
Kim Chilcott, Twin Towns Clubs & Resorts
Twin Towns Clubs & Resorts

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Restaurants & Retailers

L'Hotel Gitan, 32 Commercial Road Prahran

L'Hotel Gitan,
32 Commercial Road
Prahran

Stillwater 2 Bridge Rd, Launceston TAS

Stillwater
2 Bridge Rd, Launceston TAS

Burger Project, World Square 644 George St, Sydney

Burger Project, World Square
644 George St, Sydney

The Emerson, Commercial Road South Yarra

The Emerson, Commercial Road
South Yarra

Coppersmith Hotel 435 Clarendon St South Melbourne

Coppersmith Hotel
435 Clarendon St
South Melbourne

Our Farmers

Alison Napier & Son

Allison Napier

Jamie Oliver

Jamie Oliver

Andrew Kay

Andrew Kay

Richard Nicholls

Richard Nicholls

Stephen Pilkington

Stephen Pilkington
From the lush pastures of tasmania comes the finest quality hand-selected beef. Wholesome grass-fed beef, tender and rich in flavour