Traceability

Traceability - Tracking from Plate to Paddock

These days, a product’s reputation often hangs on its point of origin so it makes sense that the source is fully traceable.

As awareness mounts about mindful meat-eating, Australians may be consuming less meat but what they do buy is better quality, and Cape Grim Beef has more than established its name as a top of the range, try-it-once-and-you’ll-never-go-back product.

Customers can use our QR code (the Quick Response barcode that is scannable with a smartphone) or enter the code details into this website to find the farm the beef originated from and get to know the farmers who raised it.

Cape Grim beef cattle grazing

Hundreds of farmers across Tasmania supply cattle for our Cape Grim brand.

Each of their properties is recorded by location, size and farming practice. These detailed records allow us to tell you where your beef came from, and what management techniques were used by the farmer.



All our farmers grow their cattle only on natural pastures. There is some variation in management practices to meet local conditions but none of them ever use hormones, antibiotics, or feed containing unnatural, genetically modified organisms.

Please scan the QR code with your smartphone
or enter the (unique # BL Number ID) into the field below to find out where your beef came from.

 

Customers come back to the shop asking for it. I’m proud to be able to sell it.
Jamie Wright, Butcher on Bundook

Restaurants & Retailers

Stillwater 2 Bridge Rd, Launceston TAS

Stillwater
2 Bridge Rd, Launceston TAS

Terminus Hotel, Fitzroy VIC

Terminus Hotel, Fitzroy VIC

Circa, 2 Acland St St Kilda

Circa, 2 Acland St
St Kilda

Noosa Boathouse Noosaville

Noosa Boathouse
Noosaville

Beef Australia

Beef Australia

Our Farmers

Jackie Marshall

Jackie Marshall

John D Bruce

John Bruce 2546

Stephen Pilkington

Stephen Pilkington

Andrew Kay

Andrew Kay

Michael Kay

Michael Kay
From the lush pastures of tasmania comes the finest quality hand-selected beef. Wholesome grass-fed beef, tender and rich in flavour