Six Generation Family Business

The Greenham family took over the Smithton abattoir in 2001.

They soon realized the quality of beef in Tasmania, particularly the North-West, was outstanding.

Whilst the locals had known for decades that their grass-fed beef was special, it was the combination of a forward thinking processor, great cattle farmers, an ideal climate, knowledge and desire to create a great product that culminated in the launch of Cape Grim Beef in 2007.

From humble beginnings, the brand has grown to include established loyal customers throughout Australia and internationally in Japan, Korea, Thailand, China, Singapore, Hong Kong, Russia, Nepal, South Africa, Seychelles, USA and the Maldives.

Peter Greenham Snr (middle) and Peter Greenham Jnr (right)

Greenham Tasmania is part of a sixth-generation meat processing business that began life in the 1860s as HW Greenham & Sons.

Greenham Family
Boning Room
 

For a time Greenham operated the Melbourne City Abattoirs; these days they pride themselves on over the hooks trading with local growers, where cattle are sold directly to the processor and feedback on carcass grading is used continually improve beef cattle production.

Greenham’s work with the Cape Grim Beef brand is credited with reviving cattle farming in the Tasmanian North-West through their Smithton plant and they also work with the Robbins Island Wagyu brand in association with the Hammond Family.

Peter Greenham Jnr

Pure Beef - The Way Nature Intended We hope you enjoy making and eating - this Cape Grim Beef dish. The array of recipes are updated continuously so please check the website for new additions.

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We love Cape Grim Tasmanian beef - We have been using it since the opening of Rockpool Bar & Grill in Melbourne, our world class Steak House.

Neil Perry, Rockpool Group
Rockpool

Restaurants & Retailers

Terminus Hotel, Fitzroy VIC

Terminus Hotel, Fitzroy VIC

Stillwater 2 Bridge Rd, Launceston TAS

Stillwater
2 Bridge Rd, Launceston TAS

Bar Nacional, 727 Collins St

Bar Nacional, 727 Collins St

Middle Park Hotel, 102 Canterbury Road, Middle Park VIC

Middle Park Hotel, 102 Canterbury Road, Middle Park VIC

Grass Roots Urban Butchery

Grass Roots Urban Butchery

Our Farmers

Stephen Pilkington

Stephen Pilkington

John D Bruce

John Bruce 2546

Alison Napier & Son

Allison Napier

Michael Kay

Michael Kay

Andrew Kay

Andrew Kay
From the lush pastures of tasmania comes the finest quality hand-selected beef. Wholesome grass-fed beef, tender and rich in flavour