The Cape Grim Beef Story

Cape Grim, Tasmania

Cape Grim is on the north-western most tip of the Tasmanian mainland and hosts the world's most pure air.

Tasmania is renowned for its pristine wilderness but you might not know it’s home to the purest air on earth.

In the North-Western corner of Tasmania 40° 41' South, those world-famous Roaring Forties whip away any trace of pollution as they blow across the Southern Ocean. Combined with low levels of development and its sheer distance from other land landmasses, Cape Grim’s air quality is pretty unique – and the local baseline air pollution station readings prove it.

As the Bureau of Meteorology and CSIRO staff whom monitor the station can tell you, air quality comes down to carbon particles and the particle count at Cape Grim is unbelievably low. While the average cubic centimetre of air contains 5000 to 500,000 particles, Cape Grim boasts a meagre 10 to 600.

The station is one of 25 in the world and the only one in Australia. Samples of the atmosphere from Cape Grim were first taken over 20 years ago and are sent all over the globe for scientific use as THE benchmark for air quality.

More information about the Cape Grim Baseline Air Pollution Station can be found at the following websites for the CSIRO and the Bureau of Meteorology.

Peter Greenham Jnr

 

Pure Beef - The Way Nature Intended We hope you enjoy making and eating - this Cape Grim Beef dish. The array of recipes are updated continuously so please check the website for new additions.

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The quality and ‘value’ of meat should not be measured by how heavy a feedlot can grow their beef. Rather, we look after our animals from when they are born to when they are sent to Greenham – we try to give them a quality of life all the way through – and that’s why we end up with a really good product.

John Bruce - Cape Grim Beef Farmer, Stanley, TAS

Restaurants & Retailers

Black Cow Bistro, 70 George St, Launceston TAS

Black Cow Bistro, 70 George St, Launceston TAS

L'Hotel Gitan, 32 Commercial Road Prahran

L'Hotel Gitan,
32 Commercial Road
Prahran

The European 161 Spring St Melbourne

The European
161 Spring St
Melbourne

Jolleys Boathouse - Adelaide, SA

Jolleys Boathouse - Adelaide, SA

Railway Club Hotel, 107 Raglan St, Port Melbourne VIC

Railway Club Hotel, 107 Raglan St, Port Melbourne VIC

Our Farmers

Jackie Marshall

Jackie Marshall

Richard Nicholls

Richard Nicholls

Jamie Oliver

Jamie Oliver

Alison Napier & Son

Allison Napier

John D Bruce

John Bruce 2546
From the lush pastures of tasmania comes the finest quality hand-selected beef. Wholesome grass-fed beef, tender and rich in flavour