Why is Cape Grim Beef so Different?

The purest air in the world.

Crystal clear air isn’t the only thing Cape Grim has going for it, though: rain quality hangs on air quality, so the rain is the world’s purest too.

Eye Fillet by Cape Grim Beef

Given that it rains in Cape Grim for 187 days a year on average, the pasture there makes for perfect grazing land.

So it’s hardly surprising that the British breeds of Cape Grim Beef, lungs full of clean air and bellies busy digesting the superior pastures on offer, have earned themselves a reputation for providing premium-grade beef, sought after by butchers and chefs who have built their careers on choosing the best produce and letting it speak for itself.

Cape Grim Beef is guaranteed to be tender, juicy and of the highest eating quality.

Compared to other beef products, you should find it to have a rich and full flavour – reflecting the grass-only diet of the cattle.

And as required by Tasmanian law, it is completely free of hormone growth promotants.

  • Hormone free
  • Antibiotic free
  • GMO free
  • British breed beef only
  • Graded to four & five star MSA tenderness grades
  • Naturally marbled for maximum juiciness and flavour
  • Humanely & Sustainably grown

Cape Grim, NW Tasmania

Pure Beef - The Way Nature Intended We hope you enjoy making and eating - this Cape Grim Beef dish. The array of recipes are updated continuously so please check the website for new additions.

Don't forget to sign up to the mailing list for our newsletter featuring farmer profiles, exclusive recipes, new products and retail and restaurant options for enjoying Cape Grim Beef.

The quality and ‘value’ of meat should not be measured by how heavy a feedlot can grow their beef. Rather, we look after our animals from when they are born to when they are sent to Greenham – we try to give them a quality of life all the way through – and that’s why we end up with a really good product.

John Bruce - Cape Grim Beef Farmer, Stanley, TAS

Restaurants & Retailers

Flying Fish, Fiji

Flying Fish, Fiji

Bar Nacional, 727 Collins St

Bar Nacional, 727 Collins St

Burger Project, World Square 644 George St, Sydney

Burger Project, World Square
644 George St, Sydney

True South Black Rock, VIC

True South
Black Rock, VIC

Cafe Sydney, 5th Floor 31 Alfred St Sydney NSW

Cafe Sydney, 5th Floor 31 Alfred St  Sydney NSW

Our Farmers

Paul Saward

Paul Saward

Charles Henry Rothwell

G231

Richard Nicholls

Richard Nicholls

Jackie Marshall

Jackie Marshall

John D Bruce

John Bruce 2546
From the lush pastures of tasmania comes the finest quality hand-selected beef. Wholesome grass-fed beef, tender and rich in flavour