Benefits of Meat Standards Australia

You may have noticed that the quality of beef in your local meat retailer has improved significantly over the last few years.

There’s a reason for that. The beef industry, with support from Federal and State Governments, has been working to ensure that when consumers buy beef, they get a guaranteed result, every time.

MSA - Meat Standards Australia

This program is called Meat Standards Australia (MSA).

MSA is the result of millions of dollars in research, identifying all those factors, from breeding to processing, retailing and cooking, that impact on eating quality. By knowing these factors, we can ensure that they are all managed to achieve the best result.

Important factors that impact on eating quality include;

  • the age and breed of the cattle,
  • quality of pasture,
  • type of feed,
  • animal handling,
  • processing conditions,
  • type of cut and cooking techniques.

In fact, by knowing this information, MSA is able to accurately predict how every cut of meat off an individual carcase will perform under a range of popular cooking methods.

Greenhams' Smithton abattoir. The meat processing company is looking to sell grass-fed beef into the US. Picture: Grant Wells.

Greenhams' Smithton abattoir. The meat processing company is looking to sell grass-fed beef into the US. Picture: Grant Wells

 

This is the task of the MSA Graders. These specially trained people assess each individual carcase within participating abattoirs and allocate eating quality grades based on this world-leading science. This grade information is then passed along the supply chain so that butchers are able to accurately provide cuts of beef which suit the right cooking method, and the right occasion, every time.

Beef, which has been graded under this exciting program, is identifiable by the distinctive green and yellow Meat Standards Australia logo.

Ask your meat retailer for beef graded by Meat Standards Australia – you’re guaranteed to get great beef, every time.

For more information visit the Meat Standards Australia website.

You can also find out how to cook the perfect steak, how to cook a roast and how to match cuts and cooking methods.

Pure Beef - The Way Nature Intended We hope you enjoy making and eating - this Cape Grim Beef dish. The array of recipes are updated continuously so please check the website for new additions.

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It’s great to see first-hand the one on one relationship Greenham has with its farmers - clearly a defining factor in the final product.

Mark Wong, Coppersmith Hotel
Coppersmith

Restaurants & Retailers

Black Cow Bistro, 70 George St, Launceston TAS

Black Cow Bistro, 70 George St, Launceston TAS

Beef Australia

Beef Australia

Hudson Meats, NSW

Hudson Meats, NSW

Cannings Free Range Butchers, Hawthorn & Kew

Cannings Free Range Butchers, 
Hawthorn & Kew

Flying Fish, Fiji

Flying Fish, Fiji

Our Farmers

Paul Saward

Paul Saward

John D Bruce

John Bruce 2546

Stephen Pilkington

Stephen Pilkington

Michael Kay

Michael Kay

Charles Henry Rothwell

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From the lush pastures of tasmania comes the finest quality hand-selected beef. Wholesome grass-fed beef, tender and rich in flavour